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Pricing

CRM subscription plans plus optional market data-building services.

You can buy DealerReach CRM, Customer Reach Data Build, or both. CRM is the monthly workflow platform. Customer Reach can also be purchased by itself as an Excel/CSV spreadsheet deliverable.

Start CRMBuy Data Build Only

Not sure what you need?

Book a demo and we'll walk through your current process, your DMS/export options, and whether CRM, Customer Reach, or both make sense.

Book a DemoView Sample DMS ExportSee Implementation Timeline

Three ways to buy

CRM only

Best if you already have a list or can export one from your DMS.

Start CRM

Customer Reach only

Best if you want DealerReach to research accounts and deliver an Excel/CSV spreadsheet. No CRM logins, dashboard, notes, or live tracking are included.

Buy Data Build Only

CRM + Customer Reach

Best if you want researched accounts delivered as a spreadsheet and loaded directly into your DealerReach CRM during setup.

Build CRM + Data Package

Custom quote

Best for dealer groups, custom radius, multiple markets, or special research scope.

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What you get

Three buying paths, clearly separated.

CRM is the working system. Customer Reach is a researched spreadsheet deliverable. Buying both means DealerReach provides the spreadsheet and loads it into the CRM during setup.

DealerReach CRM Only

Best for: Dealerships that already have a DMS export, spreadsheet, or customer list.

What you get

  • DealerReach CRM website
  • user logins
  • account list
  • owners
  • statuses
  • follow-ups
  • notes

What is not included

  • researched prospect list
  • Customer Reach Data Build
  • guaranteed emails, leads, or sales
Start CRM

Customer Reach Data Build Only

Best for: Dealerships that do not have a clean list or want us to research accounts around their market.

What you get

  • researched Excel/CSV spreadsheet
  • shop/account names
  • account types
  • phone numbers when available
  • emails when available
  • websites when available
  • addresses

What is not included

  • CRM website access
  • user logins
  • live dashboard
  • ongoing notes/follow-ups
  • ongoing CRM subscription

If you buy Customer Reach without a CRM plan, the deliverable is an Excel/CSV spreadsheet.

Buy Data Build

CRM + Customer Reach

Best for: Dealerships that want us to research the market and load the accounts into DealerReach.

What you get

  • everything in Customer Reach Data Build
  • researched spreadsheet
  • CRM setup
  • imported accounts
  • owner/status/priority setup
  • filters and dashboards
  • follow-up workflow

What is not included

  • guaranteed emails, leads, or sales

If you buy Customer Reach with a CRM plan, we provide the spreadsheet and load the researched accounts into your DealerReach CRM.

Build CRM + Data Package
Book a DemoView Demo CRMSee Pricing
Billing clarityCancel anytime

Simple cancellation timing

Cancel anytime. Cancellation stops future renewals. Monthly plans remain active through the current monthly billing period. Quarterly plans remain active through the current quarterly billing period and are not prorated.

Setup fees and Customer Reach Data Build fees may be non-refundable once work begins. See Cancellation Policy and Billing Terms.

Section 1

DealerReach CRM Plans

Monthly CRM plans for account tracking, follow-ups, users, roles, imports, and manager visibility.

Get Organized

Base

$299/month

$750 setup

Small dealership teams getting organized.

  • 1 store
  • Up to 5 users
  • Account list
  • DMS Account Number field
  • Pricing Code field
  • Search and filters
  • Basic statuses
  • Notes
  • Follow-up dates
  • CSV import support
Choose Base
Most Popular

Standard

$699/month

$2,500 setup

Active wholesale/fixed ops teams using DealerReach daily.

  • 1 store
  • Up to 15 users
  • Everything in Base
  • DMS export onboarding
  • DMS Account Number field
  • Pricing Code field
  • Duplicate cleanup
  • Owner assignments
  • Route codes
  • My Accounts
Choose Standard
Route Teams

Pro

$999/month

$3,500 setup

Dealers with outside sales, delivery routes, heavier reporting, and active account growth.

  • Everything in Standard
  • Expanded users
  • Bulk assignment
  • Advanced imports
  • Route/territory workflows
  • Inactive/lost account views
  • Custom dropdown setup
  • Advanced manager reports
  • Stronger admin controls
  • Custom role management
Choose Pro
Custom Quote

Dealer Group

Custom quote

Custom setup

Multiple rooftops, multiple brands, group reporting, and custom rollout.

  • Multiple stores
  • Multiple rooftops
  • Multiple brands
  • Group reporting
  • Custom imports
  • Advanced onboarding
  • Custom permissions
  • Custom support plan
  • Multi-location dashboards
  • Organization-level reporting
Book Demo

Cancel anytime. Cancellation stops future renewals. Monthly plans remain active through the current monthly billing period. Quarterly plans remain active through the current quarterly billing period and are not prorated. Setup fees may be non-refundable after work begins. Payments go through the DealerReach checkout page so terms acceptance is captured before Stripe.

Compare CRM Plans

Open each tier to see what is included, what is restricted, and why a store may need to upgrade.

BaseGet Organized - $299/month - $750 setup

Best For

Small dealership teams getting organized.

Included

  • 1 store
  • Up to 5 users
  • Account list
  • DMS Account Number field
  • Pricing Code field
  • Search and filters
  • Basic statuses
  • Notes
  • Follow-up dates
  • CSV import support
  • Basic export
  • Basic account editing
  • Basic dashboard cards

Restricted / Not Included

  • No advanced route workflows
  • No bulk assignment
  • No advanced reports
  • No custom role building
  • Limited admin controls
  • Limited dropdown management
  • No multi-rooftop reporting
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased
  • No advanced inactive/lost account views
  • No advanced import review workflow

Upgrade Reasons

  • Upgrade for daily route workflows, manager reporting, audit history, dropdown management, bulk assignment, and broader admin controls.
StandardMost Popular - $699/month - $2,500 setup

Best For

Active wholesale/fixed ops teams using DealerReach daily.

Included

  • 1 store
  • Up to 15 users
  • Everything in Base
  • DMS export onboarding
  • DMS Account Number field
  • Pricing Code field
  • Duplicate cleanup
  • Owner assignments
  • Route codes
  • My Accounts
  • My Follow-Ups
  • Manager dashboard
  • Audit history
  • Dropdown management
  • Standard reporting
  • Training session
  • Stronger admin portal than Base
  • Basic route filtering

Restricted / Not Included

  • No multi-rooftop reporting
  • Limited advanced/custom reports
  • No full advanced route/territory workflow
  • No bulk assignment
  • No custom role builder
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased

Upgrade Reasons

  • Upgrade for bulk assignment, advanced import review, route/territory workflows, inactive/lost views, stronger reports, custom roles, and priority support.
ProRoute Teams - $999/month - $3,500 setup

Best For

Dealers with outside sales, delivery routes, heavier reporting, and active account growth.

Included

  • Everything in Standard
  • Expanded users
  • Bulk assignment
  • Advanced imports
  • Route/territory workflows
  • Inactive/lost account views
  • Custom dropdown setup
  • Advanced manager reports
  • Stronger admin controls
  • Custom role management
  • Priority support
  • Advanced export/reporting options
  • Deeper account segmentation

Restricted / Not Included

  • No multi-rooftop reporting unless quoted
  • No dealer group reporting unless quoted
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased

Upgrade Reasons

  • Request Dealer Group for multiple rooftops, multiple brands, custom permissions, and group-level reporting.
Dealer GroupCustom Quote - Custom quote - Custom setup

Best For

Multiple rooftops, multiple brands, group reporting, and custom rollout.

Included

  • Multiple stores
  • Multiple rooftops
  • Multiple brands
  • Group reporting
  • Custom imports
  • Advanced onboarding
  • Custom permissions
  • Custom support plan
  • Multi-location dashboards
  • Organization-level reporting
  • Rooftop-level filtering
  • Custom user/role structure
  • Custom data/import support

Restricted / Not Included

  • Requires custom quote
  • No instant checkout
  • Exact features depend on order form / custom agreement

Upgrade Reasons

  • Best when the buying process needs custom scope, data structure, permissions, and rollout planning.
FeatureBaseStandardProDealer Group
Monthly CRM access Included Included IncludedCustom
Setup/import supportBasicIncludedAdvancedCustom
Users includedUp to 5Up to 15ExpandedCustom
Store count111Multiple
DMS Account Number field Included Included Included Included
Pricing Code field Included Included Included Included
Search/filtering Included Included Included Included
Notes/follow-ups Included Included Included Included
Owner assignmentLimited Included Included Included
Route codes Not included Included Included Included
My Accounts / My Follow-Ups Not included Included Included Included
Manager dashboard Not included Included Included Included
Audit history Not included Included Included Included
Dropdown managementLimited Included Included Included
Bulk assignment Not included Not included Included Included
Advanced imports Not included Not included Included Included
Inactive/lost account views Not included Not included Included Included
Advanced reports Not included Not included Included Included
Custom role management Not included Not included Included Included
Multi-rooftop reporting Not included Not included Not included Included
Dealer group reporting Not included Not included Not included Included
Customer Reach included Not included Not included Not includedCustom
Customer Reach refresh availableOnly with Customer Reach packageOnly with Customer Reach packageOnly with Customer Reach packageCustom

If one recovered wholesale or fleet account becomes active again, the CRM can often justify itself.

DealerReach is meant to turn missed follow-up, inactive accounts, and messy route lists into daily action your team can actually work.

Section 2

Optional Customer Reach Data Build

A one-time research and setup add-on for dealerships that cannot export a useful list or want a fresh market build.

Focused Local

25-Mile Local Reach

$2,500 one-time

Small stores or dealerships wanting a focused local market.

Up to 175 researched accounts

  • Shop/account name
  • Account type
  • Phone number when available
  • Email when available
  • Website when available
  • Address/city/state/ZIP
  • Distance/radius detail when available
  • Suggested priority
  • Source/confidence notes
  • Duplicate cleanup
  • Import-ready formatting

Estimated turnaround: 3-5 business days after kickoff details are received.

Buy 25-Mile Local Reach
Most Popular

50-Mile Market Reach

$4,500 one-time

Most single dealerships trying to grow wholesale or fixed ops outreach.

Up to 350 researched accounts

  • Everything in 25-Mile Local Reach
  • Better market coverage
  • Deeper account categorization
  • Collision, fleet, repair, diesel, towing, and government segmentation
  • Import-ready formatting

Estimated turnaround: 5-10 business days after kickoff details are received.

Buy 50-Mile Market Reach
Best for Outside Sales

100-Mile Territory Reach

$8,500 one-time

Aggressive wholesale, outside sales, delivery-route, and multi-market dealership teams.

Up to 750 researched accounts

  • Everything in 50-Mile Market Reach
  • Territory-level account coverage
  • Expanded collision/body shop research
  • Expanded fleet/commercial research
  • Route/account grouping when applicable
  • Priority scoring suggestions
  • Manager review summary

Estimated turnaround: 10-15 business days after kickoff details are received.

Buy 100-Mile Territory Reach
Regional Coverage

200-Mile Regional Reach

$14,500 one-time

Regional wholesale teams, broad delivery territories, multi-market account discovery, and larger fixed ops growth pushes.

Up to 1,500 researched accounts

  • Everything in 100-Mile Territory Reach
  • Regional account discovery
  • Broader multi-market coverage
  • Larger collision, fleet, repair, diesel, and commercial account database
  • Route/territory grouping when applicable
  • Priority scoring suggestions
  • Manager review summary
  • Import-ready CRM package

Estimated turnaround: 15-25 business days after kickoff details are received.

Buy 200-Mile Regional Reach
Custom

Custom Reach Build

Starts at $18,000

Custom radius, metro/statewide research, multi-rooftop stores, dealer groups, multiple brands, special account categories, very large territories, or custom data depth.

Custom data volume

  • Custom radius
  • Metro or statewide research
  • Multi-rooftop stores
  • Dealer groups
  • Multiple brands
  • Custom account categories
  • Very large territories
  • Custom data depth

Estimated turnaround: Custom timeline

Book Demo

Customer Reach Data Build can be purchased by itself. If you buy Customer Reach without a DealerReach CRM plan, the deliverable is an Excel/CSV spreadsheet containing researched account data. CRM website access, dashboards, user logins, ongoing notes, and live account tracking are not included unless you also purchase a DealerReach CRM subscription.

If you purchase Customer Reach with a DealerReach CRM plan, we provide the researched spreadsheet and load the accounts into your CRM during setup.

Customer Reach comparison

Feature25-Mile50-Mile100-Mile200-MileCustom
Mileage radius25 miles50 miles100 miles200 milesCustom
Included researched accountsUp to 175Up to 350Up to 750Up to 1,500Custom scoped
Estimated turnaround3-5 business days5-10 business days10-15 business days15-25 business daysCustom
Excel/CSV deliverable Included Included Included Included Included
Collision/body shop research Included Included Included Included Included
Fleet/commercial researchLimited Included Included Included Included
Phone/address research Included Included Included Included Included
Email when availableLimited Included Included Included Included
Website when available Included Included Included Included Included
Account type tagging Included Included Included Included Included
Suggested priority Included Included Included Included Included
Duplicate cleanup Included Included Included Included Included
CRM import-ready formatting Included Included Included Included Included
CRM import included if CRM purchased Included Included Included Included Included
Refresh availableMatching radiusMatching radiusMatching radiusMatching radiusCustom
Custom quote Not included Not included Not included Not included Included

Overage and refresh pricing

Additional standard researched accounts: $12 - $18 per account depending on volume and data depth.

Enhanced contact verification starts at $25 per account when direct decision-maker names, direct emails, or deeper manual verification are required.

The included account counts are targets, not guarantees. Actual counts may vary based on market density and available public/business data.

Monthly refresh

Optional Customer Reach data refresh for newly found accounts, corrected phone/address/website/email when available, missing-data cleanup, and newly discovered accounts. Cancel anytime. Monthly refresh remains active through the paid month.

Quarterly refresh

Lower-cadence refresh for teams that want periodic spreadsheet or CRM data updates. Quarterly refresh is billed for a full 3-month period. Cancel anytime, but unused months are not prorated.

No proration

25-mile refresh

$999/quarter

up to 120 updates/new finds

Quarterly = 3-month billing period. Cancel anytime, but no partial refund for unused months.

Add Quarterly Refresh
No proration

50-mile refresh

$1,999/quarter

up to 275 updates/new finds

Quarterly = 3-month billing period. Cancel anytime, but no partial refund for unused months.

Add Quarterly Refresh
No proration

100-mile refresh

$3,999/quarter

up to 650 updates/new finds

Quarterly = 3-month billing period. Cancel anytime, but no partial refund for unused months.

Add Quarterly Refresh
No proration

200-mile refresh

$6,999/quarter

up to 1,300 updates/new finds

Quarterly = 3-month billing period. Cancel anytime, but no partial refund for unused months.

Add Quarterly Refresh

Refresh is for Customer Reach data only. It requires a Customer Reach package and must match the selected radius. Buying DealerReach CRM does not automatically include Customer Reach data refresh.

Without a CRM plan, refresh updates are delivered as spreadsheet updates. With a CRM plan, the refreshed data can support the CRM workflow. Refresh does not guarantee every email or every possible account.

DealerReach uses careful, best-available public/business information where available. Emails may not be available for every account, data availability varies by market, package counts are up-to caps, and no sales results are guaranteed. DealerReach customers are responsible for following applicable calling, email, privacy, and internal dealership policies.

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