DealerReach
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Pricing

CRM subscription plans plus optional market data-building services.

You can buy DealerReach CRM, Customer Reach Data Build, or both. CRM is the monthly workflow platform. Customer Reach can also be purchased by itself as an Excel/CSV spreadsheet deliverable.

Start CRMBuy Data Build Only

Three ways to buy

CRM only

Best if you already have a list or can export one from your DMS.

Start CRM

Customer Reach only

Best if you want DealerReach to research accounts and deliver an Excel/CSV spreadsheet. No CRM logins, dashboard, notes, or live tracking are included.

Buy Data Build Only

CRM + Customer Reach

Best if you want researched accounts delivered as a spreadsheet and loaded directly into your DealerReach CRM during setup.

Build CRM + Data Package

Custom quote

Best for dealer groups, custom radius, multiple markets, or special research scope.

Request Custom Quote
Section 1

DealerReach CRM Plans

Monthly CRM plans for account tracking, follow-ups, users, roles, imports, and manager visibility.

Get Organized

Base

$299/month

$750 setup

Small dealership teams starting with simple account tracking.

  • 1 store
  • up to 5 users
  • account list
  • search/filters
  • notes
  • follow-ups
  • CSV import support
  • basic export
Choose Base
Most Popular

Standard

$699/month

$2,500 setup

Active wholesale or fixed ops teams using DealerReach every day.

  • 1 store
  • up to 15 users
  • DMS export onboarding
  • duplicate cleanup
  • owner assignments
  • route codes
  • My Accounts / My Follow-Ups
  • manager dashboard
  • audit history
  • training session
Choose Standard
Route Teams

Pro

$999/month

$3,500 setup

Stores with outside sales, routes, and heavier reporting.

  • 1 store
  • more users
  • bulk assignment
  • advanced imports
  • route/territory workflows
  • inactive/lost account views
  • custom dropdown setup
  • advanced reports
  • priority support
Choose Pro
Multi-Rooftop

Dealer Group

Custom

custom setup

Multiple rooftops or multiple brands.

  • multiple stores
  • multi-brand setup
  • separate users/roles by store
  • group reporting
  • advanced data cleanup
  • custom onboarding
  • custom imports
  • dedicated rollout support
Request Dealer Group Quote

Cancel anytime. Setup fees may be non-refundable after work begins. Payments go through the DealerReach checkout page so terms acceptance is captured before Stripe.

Compare CRM Plans

Open each tier to see what is included, what is restricted, and why a store may need to upgrade.

BaseGet Organized - $299/month - $750 setup

Best For

Small dealership teams getting organized.

Included

  • 1 store
  • Up to 5 users
  • Account list
  • Search and filters
  • Basic statuses
  • Notes
  • Follow-up dates
  • CSV import support
  • Basic export

Restricted / Not Included

  • No advanced route workflows
  • No bulk assignment
  • No advanced reports
  • No custom role building
  • Limited admin controls
  • No multi-rooftop reporting
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased

Upgrade Reasons

  • Upgrade for daily route workflows, manager reporting, audit history, and broader admin controls.
StandardMost Popular - $699/month - $2,500 setup

Best For

Active wholesale/fixed ops teams using DealerReach daily.

Included

  • 1 store
  • Up to 15 users
  • DMS export onboarding
  • Duplicate cleanup
  • Owner assignments
  • Route codes
  • My Accounts / My Follow-Ups
  • Manager dashboard
  • Audit history
  • Dropdown management
  • Standard reporting
  • Training session

Restricted / Not Included

  • No multi-rooftop reporting
  • Limited advanced/custom reports
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased

Upgrade Reasons

  • Upgrade for bulk assignment, route/territory workflows, stronger reports, and priority support.
ProBest for Routes + Reps - $999/month - $3,500 setup

Best For

Dealers with outside sales, delivery routes, heavier reporting, and active account growth.

Included

  • Everything in Standard
  • Expanded users
  • Bulk assignment
  • Advanced imports
  • Route/territory workflows
  • Inactive/lost account views
  • Custom dropdown setup
  • Advanced manager reports
  • Stronger admin controls
  • Priority support

Restricted / Not Included

  • No multi-rooftop reporting unless quoted
  • No included Customer Reach Data Build
  • No Customer Reach refresh unless a Customer Reach package is also purchased

Upgrade Reasons

  • Request Dealer Group for multiple rooftops, multiple brands, or group-level reporting.
Dealer GroupCustom - Custom - Custom setup

Best For

Multiple rooftops, multiple brands, or group-level reporting.

Included

  • Multi-rooftop setup
  • Multi-brand setup
  • Group reporting
  • Custom imports
  • Advanced onboarding
  • Custom permissions
  • Custom support plan

Restricted / Not Included

  • Requires quote
  • No instant checkout

Upgrade Reasons

  • Best when the buying process needs custom scope, data structure, permissions, and rollout planning.
FeatureBaseStandardProDealer Group
Monthly CRM access Included Included IncludedCustom
Setup/import supportBasicIncludedAdvancedCustom
UsersUp to 5Up to 15ExpandedCustom
Store count111Multiple
Search/filtering Included Included Included Included
Notes/follow-ups Included Included Included Included
Owner assignment Included Included Included Included
Route codesLimited Included Included Included
My Accounts / My Follow-UpsLimited Included Included Included
Manager dashboard Not included Included Included Included
Audit history Not included Included Included Included
Dropdown management Not included Included Included Included
Bulk assignment Not includedLimited Included Included
Advanced reports Not includedLimited Included Included
Multi-rooftop reporting Not included Not includedQuote Included
Customer Reach included Not included Not included Not includedCustom
Customer Reach refresh availableOnly with Customer ReachOnly with Customer ReachOnly with Customer ReachCustom quote

If one recovered wholesale or fleet account becomes active again, the CRM can often justify itself.

DealerReach is meant to turn missed follow-up, inactive accounts, and messy route lists into daily action your team can actually work.

Section 2

Optional Customer Reach Data Build

A one-time research and setup add-on for dealerships that cannot export a useful list or want a fresh market build.

Focused Local

25-Mile Local Reach

$1,500 one-time

Small stores or dealerships wanting a focused local market.

Up to 200 researched accounts

  • Shop/account name
  • Account type
  • Phone number when available
  • Email when available
  • Website when available
  • Address/city/state/ZIP
  • Distance estimate
  • Suggested priority
  • Duplicate cleanup
  • Import into DealerReach CRM
  • Basic route/account tagging
  • Missing-data flags

Estimated turnaround: 3-5 business days after kickoff details are received.

Buy 25-Mile Local Reach
Most Popular

50-Mile Market Reach

$3,500 one-time

Most single dealerships trying to grow wholesale or fixed ops outreach.

Up to 600 researched accounts

  • Everything in 25-Mile Local Reach
  • Deeper account categorization
  • Collision, fleet, repair, diesel, towing, and government segmentation
  • Suggested A/B/C priority
  • Route grouping if applicable
  • Initial follow-up workflow setup

Estimated turnaround: 5-10 business days after kickoff details are received.

Buy 50-Mile Market Reach
Best for Outside Sales

100-Mile Territory Reach

$7,500 one-time

Aggressive wholesale, outside sales, delivery-route, and multi-market dealership teams.

Up to 1,500 researched accounts

  • Everything in 50-Mile Market Reach
  • Territory segmentation
  • Route/account grouping
  • Expanded fleet/commercial research
  • Expanded collision/body shop research
  • Suggested owner/route buckets
  • Loaded CRM dashboard
  • Priority scoring setup
  • Manager review report

Estimated turnaround: 10-15 business days after kickoff details are received.

Buy 100-Mile Territory Reach
Dealer Group / Regional

Custom Reach Build

Starts at $10,000

Dealer groups, metro markets, multi-rooftop stores, multi-brand operations, state/regional research, or special account categories.

Custom data volume

  • Multiple dealership locations
  • Multi-brand account setup
  • Custom account categories
  • Multi-rooftop routing
  • Dealer group reporting structure
  • Larger data volumes
  • Custom import/research plan

Estimated turnaround: Custom timeline

Request Custom Reach Quote

Customer Reach Data Build can be purchased by itself. If you buy Customer Reach without a DealerReach CRM plan, the deliverable is an Excel/CSV spreadsheet containing researched account data. CRM website access, dashboards, user logins, ongoing notes, and live account tracking are not included unless you also purchase a DealerReach CRM subscription.

If you purchase Customer Reach with a DealerReach CRM plan, we provide the researched spreadsheet and load the accounts into your CRM during setup.

Customer Reach comparison

Feature25-Mile50-Mile100-MileCustom
Mileage radius25 miles50 miles100 milesCustom
Included researched accountsUp to 200Up to 600Up to 1,500Custom
Collision/body shop research Included Included Included Included
Fleet/commercial researchLimited Included Included Included
Phone/address research Included Included Included Included
Email research when availableLimited Included Included Included
Website research Included Included Included Included
Duplicate cleanup Included Included Included Included
Shop type tagging Included Included Included Included
Priority scoringLimited Included Included Included
Route groupingLimited Included Included Included
CRM import included Included Included Included Included
Manager review report Not includedLimited Included Included
Multi-rooftop support Not included Not includedLimited Included
Refresh availableWith CRMWith CRMWith CRMCustom

Overage and refresh pricing

Additional researched accounts: $2.50 - $4.00 per account depending on data depth and verification requirements.

The included account counts are targets, not guarantees. Actual counts may vary based on market density and available public/business data.

Refresh is for Customer Reach data only. It requires a Customer Reach package and must match the selected radius. Buying DealerReach CRM does not automatically include Customer Reach data refresh.

Without a CRM plan, refresh updates are delivered as spreadsheet updates. With a CRM plan, the refreshed data can support the CRM workflow.

DealerReach uses careful, best-available researched business data. Emails may not be available for every account, data availability varies by market, and no sales results are guaranteed. DealerReach customers are responsible for following applicable calling, email, privacy, and internal dealership policies.

Request Custom Quote